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Some Brands Turned Off TikTok Smart+ After Inconsistent Performance

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Why the ad industry is redefining what it means to be a creator vs. influencer

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

What a second Trump presidential term means for media and advertising

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow

One media agency gets vocal against principal media — and hopes others will too

WAPT in Mississippi Making Anchor Changes