Exclusive: CNBC Invests in the Power of Superfans for Live Events

The Most Effective Ads of 2025, According to EDO

Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs

Media giant Essence launches a marketplace for Black women-led brands

TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

In Graphic Detail: The state of AI referral traffic in 2025

WIRED Roundup: The 5 Tech and Politics Trends That Shaped 2025