The First Programmatic Olympics Is Attracting New Advertisers

Why Toyota’s Olympics Exit Opens Up The Games For Hyundai

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Why Retailers Lock Up Brand-Name Items; Walking Before They Crawl

From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising

While AI isn’t bad, it does have a serious branding problem

Brat Summer’s sun might be setting, have marketers noticed?

‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies

Inside the deal structure of Outbrain and Teads’ billion-dollar merger

Roku Taps The Trade Desk’s UID2 To Draw In New Demand