Forget ROAS? The New Retail Metrics Game

Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies

Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

Marketers take drastic measures as ad tech snafus erupt

Microsoft’s top AI tips for managers: The Return podcast, season 3, episode 6

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

‘The Jinx’ Second Season Finale: Can It Achieve Insane Heights Of The First?