Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

How the Martin family went from part-time vloggers to a family of social media mavens

The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation

In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now

WTF Is With the Pink Pineapples at the Grocery Store?!

Comic: The Cookie Pool

Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?

WTF is principal media?

AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform