Discount Tire Hires Arnold, Declaring the Category Should Finally Be Funny

EXCLUSIVE: Criteo Cuts ChatGPT Ad Minimums, Offers Incentives to Woo Retailer Brands 

From Muppets to Miracles: How Fox Sports Is Hyping the World Cup

Foreign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.

The W3C Is Making A Critical Mistake About Measuring Advertising Effectiveness

AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers