Measure This: Engagement, Viewing… Or Fandom?

CBS News Shocker: Weiss Hires TV News Novice To Run ’60 Minutes’

Marketers on the Move: Hires and Promotions at OpenAI, CNN, Chloé and More

The Experience Is Now the Product

Axios Bets That AI Can Make Local News Pay, One Market at a Time

Ads of the Week: 9 Campaigns That Caught Our Eye, From Etsy to NPR

Retail Wags The Dog; Data Brokers Vs. The Military

Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web