Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated

Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue

Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023

Agencies weigh positives and negatives to 2024 spending in an uncertain economy

Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

VideoAmp touts its commingled ID solution as a step forward in a cookie-less world

‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit

The Supreme Court and a Wealth Tax

Tuberville’s Hard Beltway Education

Rep. Patrick McHenry Bows Out