The CMO-CCO split is becoming a corporate fiction

‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices

The ‘hot dog vs. sandwich’ problem in AI advertising

Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere

Meta Aims To Protect Creator-Made Reels From Unauthorized Duplication

Microsoft Animates Still Images, Adds Performance Tracking To Copilot

The 4 Things You Need for a Tech Bubble

X Launches Feature To Compete In Direct Messaging Economy

Tech Group Sues Virginia Over Law Limiting Teens’ Social Media Use