How CMOs Should Actually Think About ROI

Amazon’s Alexa Is Powering a New Era of AI Shopping, and It’s Poised To Shake Up Ecommerce Advertising

Warner Bros. Discovery’s Upfront Was All About Performance

Havas Wins Tourism Madrid Media, Creative Account

The state of agentic advertising

AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business 

Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent

Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising

WhatsApp Adds Meta AI Chats That Are Built to Be Fully Private