Will.i.am Taps IBM Watson Technology to Build His Own Creative Platform

Examining An Oddity – And Whether A Product Brand Can Be Too Data-Driven

To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign

Meta Reports A Bang-Up Q2 And Charts An AI-Driven Course

Snap Back To Reality; Alt Currencies Or Nielsen’s ONE Ring To Rule Them All

Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations

Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective

Research Briefing: Small publishers worry less about measurement than larger publishers

Digiday+ Research: Publishers are optimistic about revenue and hiring in the back half of the year

Media Briefing: The case for, and against, paid subscription trials