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Why Mobile App Marketers Need Contextual Targeting

TikTok’s And Instagram’s Unfinished Search; The Age Of The Pop-Up

How generative AI is muddying copyright laws – what businesses need to know

As AI attention builds, so does the tension with how to handle it

Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

Sponsors are wising up to deals with esports teams and adjusting spending accordingly

Publishers’ Q1 ad revenue was better than forecasts, but not by much

Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games