Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’

Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection

Can TikTok Win Search Budgets?; How Ad Spend Floats Downstream

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems

The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability

Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV

Hyatt, Lacrosse United, Lulu’s tap college athletes’ authenticity to target Gen Z