Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Nest New York brings its fragrance-layering strategy to the U.K.

‘One of our core areas’: Ahead of global agency review, Coca-Cola’s CFO focuses on data matching

By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets

YouTube’s AI remix push exposes a looming reckoning for the creator economy 

Future of Marketing Briefing: How agencies are betting on entertainment to survive

IPO Day Q&A: Liftoff’s COO On Catching A Better IPO Window

YouTube Earns MRC Brand-Safety Accreditation For Shorts