Google Simplifies Measurement Tag

NAB Finds Local TV News Hours Surge 40% Over A Decade, Warns About Impact Of Digital Media

Patrón Invites Fans to the #PatronTequilaverse, a Virtual Pop-Up Experience

Want to Do Good in Advertising? The UN Has a Plan for That

Holiday Shopping Is Poised to Suffer as Consumers Cut Back

The Kansas Abortion Message

Criteo Completes Revised Deal to Acquire Ad-Tech Firm Iponweb

Mini Woodstock and Mexican Wrestling: Cannabis Retailers Go Big to Boost Traffic

Buyers Are Dragging Their Heels On Seller-Defined Audiences Over A Lack Of Transparency

Has Brand Purpose Lost Its Luster, or Just Grown Up?