Facebook Funded A PR Campaign Against TikTok: Will TV Networks Do The Same?

GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032

Dentsu Endorses ‘Intrinsic’ Time-In-View Attention Metric

Roku Tests Dynamic Linear TV Ad Insertion

As the Creator Economy Booms, Adjacent Ad-Tech Firms Struggle to Stand Out

The NHL Ties Down a Clutch Partnership in Canada

Kilar, Sarnoff, Forssell Exit WarnerMedia Ahead Of Discovery Merger

Instacart’s Ad Platform Hits Adolescence, With New Managed Service And Bid Data Products

For Grammys And Oscars, Huge Audiences Are Past History