Attribution Is Overrated

Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains)

Comic: Don’t Mind Me

Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts

Why podcast agencies are warning about the move to dynamically-inserted ads

‘More self-sufficient’: The changing (yet again) and increasingly challenging role of the CMO

Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

British Optician Specsavers Evolves Long-Running ‘Should’ve’ Brand Focus

The Batman Partnership With Oreo Continues With Immersive Experience

Ukraine’s Peril Stirs the West’s Humanity