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AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era

DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports

Digiday+ Research: Retailers take a more complex approach to loyalty

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI

The Trade Desk is changing how advertisers buy — and what they can see

AI talk at retail events shifts to proving real results, defining a true strategy

Flipboard Social Web Project Launches With ‘Rolling Stone,’ Others

Macy’s Seeks To Make Retail Media Campaigns The Center Of The Marketing Playbook