Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic

Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux

Why one exec thinks creators is a real key to Snap flourishing

Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in

Creators are leveraging CTV channels as added value for sponsorship deals

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

Amazon VP of Global Video Advertising Krishan Bhatia Exits

Psychological Tricks Can Get AI to Break the Rules

Where’s the Fun in AI Gambling?