Social Media Week 2025 Sessions – Day 2

Softball Stars Deliver Bigger Social ROI Than Baseball Players in College World Series

Exclusive: Inside Disney’s Plans for the 2025 Cannes Lions

Lionel Messi and Patrick Mahomes Team Up for Adidas FIFA Club World Cup Ad

DAZN Makes a Play for U.S. Soccer Fans With FIFA Club World Cup

How Jaws Tourism Feeds Martha’s Vineyard

‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitches

AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect

Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business