This week’s Did You Know video is all about Lotame’s First-Party Data capabilities! Why first-party data? Your data is extremely valuable. First-party is your data, giving you a unique understanding of the people who engage with your content. That’s powerful.
Being smart about what data you collect and how you collect it continues to be a MAJOR focus in our industry. Lotame works closely with you to provide a comprehensive solution that wraps around your business needs.
Our two main focuses for this video are to discuss:
The different types of first-party data available, and how it’s collected
AND How you can leverage first-party data to drive business results
[Read More …]
Powered by WPeMatico