Personalized Marketing Is the Fantasy Every Company Should Realize

It sounds like a joke the world is playing on marketers: Deliver targeted, personalized experiences at scale. Sure, let’s mass produce individuality. Let’s build a factory that cranks out nothing but unique experiences that can’t be replicated. Totally plausible, right? That’s the conundrum Adweek’s Europe brand editor Rebecca Stewart posed to a panel at Adweek’s…

For Authentic Campaigns, Brands Are Skipping Influencers

Younger consumers crave brand authenticity, and that’s often being brought to them by the creator economy. Brands are reaching out to creators to help them bridge the gap to new consumers who have grown up on social media and look past influencers to those making content. At Adweek’s New Consumer virtual event, Cheryl Gresham, CMO…
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