Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker

Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product. Snapchatters who access the lens can “try on” six different pairs of Dior sneakers via AR to see how they look wearing them, and they can also…

Michaels to Bring 360-Degree Immersive Holiday Shopping Experiences to Pinterest

Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland. Each virtual room includes do-it-yourself projects and shoppable products, and Pinners exploring the Pins will see…

Record $8.15 Billion Spent In Political Ads, Election Day Nears

Total political ad spending — TV, radio, and digital — is now at a massive $8.15 billion, with the Democratic candidates and party commanding the bulk of that spend, according to Advertising
Analytics. The total would easily be a record, according to a number of analysts, many of whom projected the huge result.

Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023–part of the brand’s long-term goal to becoming fully plastic-free by 2030. The bottle’s made with PHA, a 100% compostable…

Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation

Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday’s election, as well as quelling the influence of conspiracy theory QAnon. CEO Mark Zuckerberg said during a Senate Commerce Committee hearing Wednesday that civic groups would be removed from Facebook’s groups recommendations,…

Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

If you’ve eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you’re not alone. And chances are you’re not a one-and-done consumer in the fast-growing alternative protein category. According to a recent study, you may become a full-fledged convert to plant-based eating. Research from Archer Daniels Midland, one…
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