Month: August 2018

Google is taking action to weed out scam artists who advertise on its platform aiming to defraud customers seeking technical support by masquerading as authorized service agents for companies such as Apple.

Trying to appease news organizations, Twitter is offering them exemptions from its newly revised political and legislative ad policy. For everyone else, Twitter’s new Issue Ads Policy and
certification process will impact ads that refer to an election or a clearly identified candidate.

Digital video streaming services continue to boost national TV advertising spending — 16% higher this summer than a year ago.

The new unit will focus on innovation and rapid prototyping and is already working on projects using AI, VR, voice technology and other cutting-edge techniques for clients like Google and Nickelodeon.

President Trump’s economic adviser Larry Kudlow said the White House would investigate and analyze the way Google’s algorithms work in terms of ranking content from publishers in search results,
without providing further details.

CNN.com appears to have about twice the SEO visibility of FoxNews.com. Backlinks in the articles and links and posts in social sites seem to contribute to that increase, according to data released
Thursday.

The visionary entrepreneur seeks to ferry mankind to Mars and investors to prosperity. His ego may be all that stands in the way.

While Google said in May it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for its attribution tool, formerly known as Adometry and recently rebranded as Google Attribution 360. It is integrated with several… Continue reading »

The post Mastercard Helps Power Google Attribution – Here’s Who Else Supplies Purchase Data appeared first on AdExchanger.

Tweaks to existing deals and some new options mean football fans get their fill of live games — even if they don’t have a cable or satellite subscription.

In this latest iteration of the public service “Ready” campaign, Facebook’s Creative Shop is responsible for much of the ad content that includes a series of animated videos featuring objects left
behind after disasters.