Month: March 2018

Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there’s still room to reimagine the in-store experience. Both companies are opening brick-and-mortar stores; Casper’s first in New York and Everlane’s second in San Francisco. The two companies join other digital retail brands…

From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your brand without much prompting on your part. In other words, the power of social media lies in word-of-mouth marketing. But what’s the secret…

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Placed, the Snap-owned location data company, is giving away its analytics tool for free. Starting Thursday, brands and media planners can use a public version of its insights service to view foot traffic trends for around 2,000 businesses in the US. Placed pulls the aggregated data from its opt-in panel of around 166 million daily… Continue reading »

The post Placed Opens Its Location Insights Tool To The Masses appeared first on AdExchanger.

Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-February, on the day special counsel Robert Mueller dropped…

Verticals are increasing their ad spend on online/digital assets as they either hold steady or decrease their exposure with traditional media. Retail, financial services, telecom and the other biggest
spenders are all shifting a portion of their advertising online, some more rapidly than others.

According to research conducted by Magna, 71% of bilingual Hispanics in the sample chose to watch Spanish-language content, while 61% of Hispanics said that total market ads in English did not
resonate with them.

While people in the West debate about whether the internet and social media undermine democracy, a big question for many Chinese is whether cutting-edge technology strengthens the iron fists of autocrats.

A Russian-backed propaganda group used social media in an attempt to disrupt the U.S. energy industry and influence energy policy, according to a new congressional staff report reviewed by The Wall Street Journal.

Even as consumer time spent with media continues to expand — inching up 0.3% last year — the percentage of time consumers spend with ad-supported media continues to decline, according to the 2018
edition of an annual report tracking and forecasting consumer media usage. The study, which was previewed by Research Intelligencer, comes as a major industry futurist — Publicis’ Rishad Tobaccowala
predicts ad-supported media exposure is about to experience a cliff effect, declining as much as 30% over the next five years as consumers shift their attention to non-ad-supported media. The good
news is the total amount of time Americans spent consuming media rose to 70.7 hours per week last year. The bad news for Madison avenue is that the share of time spent with ad-supported media fell to
44.4%, it’s lowest point ever.

The firm posted a full-year organic revenue decline of -0.3%. WPP CEO Martin Sorrell commented that 2017 was “not a pretty year.” Shares fell 14% on the London Exchange.