Month: April 2018

Ladies’ lingerie brands are the latest in the fight to fend off digital upstarts. For years, Victoria’s Secret has been the dominant brand, with roughly 50 percent of the women’s underwear market share, but last year its sales reportedly saw a drop-off with each passing month (as much as 10 to 14 percent from month…

At AGW Group, authenticity is revered. “The success of our agency rests purely on our culture,” explained CEO Adam Gorode, who co-founded the Brooklyn culture marketing shop five years ago. “We’ve benefitted by having a band of outsiders approach this industry. Our media buyers are not media buyers by trade; our advertisers are not advertisers…

It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on–all with an eye toward reaching young men and the advertisers that would follow. But for the most part, the bulk of hard-core gamers is still drawn to Amazon’s Twitch and YouTube, streaming the less brand-friendly, first-person shooter games…

When The Handmaid’s Tale premiered one year ago, the Elisabeth Moss drama changed Hulu forever. “That show’s success created awareness for Hulu that wasn’t there in the creative community and within the general population, and [it] started a chain of events that helped move the momentum forward,” said Randy Freer. Since he took over as…

WhatsApp co-founder Jan Koum announced Monday that he is leaving the messaging application and parent company Facebook. He revealed his departure in a Facebook post, saying that he would take some time off before contemplating his next move. Koum and Brian Acton co-founded WhatsApp in January 2009, and Facebook’s $19 billion acquisition of the messaging…

Weight loss and lifestyle brand Weight Watchers has picked MDC Partners’ Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. “We have added Anomaly to our agency roster; they will work on global brand strategy and creative,” a Weight Watchers spokesperson said. The representative…

Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that drives purchase decisions. Among several focus points, Doner said the agency aims to help clients “get a deeper, more scientific understanding of consumers” through the group by…

BBC News put on its second annual Digital Content NewFront presentation this afternoon at the Dream Hotel in New York, and the company’s executives and talent hammered home the theme of “global” and “trust” to the buyers and agency partners who filled up the room. “We are trusted global news brand that has a global…

Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate. I feel the core of this is that the advertising value exchange is incomplete. Even as digital media spend surpasses $100 billion this year, performance will disappoint and viewers of ads will come…