Month: August 2018

Thousands of space launches have spawned a massive orbital junkyard. Many Americans are doubtful private companies will keep space clean of debris.

WPP is set to knight its new CEO. Multiple publications Tuesday reported that as early as next week, the holding company is set to name Wunderman and WPP Digital CEO Mark Read the firm’s second-ever chief executive, following the departure of founder and longtime leader Martin Sorrell in April. WPP has not confirmed the appointment.… Continue reading »

The post Will Mark Read Run WPP Any Differently Than Martin Sorrell? appeared first on AdExchanger.

Adland needs to know that ads.txt is more of a welcome start in the fight against fraud. It is far from a silver bullet.

To paraphrase Mark Twain, the reports of TV’s demise are greatly exaggerated. Millennials and Gen Z differ from baby boomers, but Americans still watch a lot of linear TV.

Campaign strategists are gearing up to flood Facebook with inflammatory and polarizing ads heading into the midterm elections, saying its advertising platform rewards extreme messaging more than other venues.

Multiple UK reports now indicate that Read will be be officially anointed next week, when the firm will release first-half financials.

Magnified and distorted by the internet’s algorithms, our primitive biases cause us to fear every possible threat is just outside our door.

When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery app set up a cross-functional war room to deal with the logistical complexity. Free food is always a strong customer acquisition tool, but if marketing pushes an offer and product isn’t in the loop, users… Continue reading »

The post DoorDash Blends Brand And Performance To Deliver The Marketing Goods appeared first on AdExchanger.

New York-based King Street has proposed new independent directors at Toshiba, the first indication of dissatisfaction among the foreign funds that bought into the Japanese industrial conglomerate last year.