Month: October 2018

Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has… Continue reading »

The post Wrapper Wars: Exchanges And Publishers Question Fairness Of Index Exchange’s Wrapper appeared first on AdExchanger.

The “exclusive, global partnership” means Teads will supply outstream video and viewable display advertising to the magazine.

For Bacardi brands Patr?n and Grey Goose, innovation is a delicate balancing act. Leveraging technology for technology’s sake will do little to enhance the customer journey, explained Lee Applbaum, CMO of Patr?n and Grey Goose. Rather, it’s the right blend of media that drives innovation. This sentiment was echoed by several top marketers who, like…

MediaPost is seeking nominations for our annual “Agency of the Year” Awards. If you would like to nominate any candidates in the following categories, please contact joe@mediapost.com by Nov. 2: MEDIA
Agency; OMMA Digital Agency; Holding Company; Social Agency; Search Agency; Mobile Agency; Creative Agency; Client; Supplier; Executive.

The gauntlet has been thrown. The same day Facebook announced its latest breach, computer scientist Tim Berners-Lee, who is best known as the inventor of the World Wide Web, announced his latest venture, Solid, an open-source platform built to decentralize the web. As it stands, the web runs like an app on the internet to…

Pinterest announced two new measurement partners Monday morning: Oracle Data Cloud’s Moat for viewability, and NinthDecimal for foot traffic. Head of measurement sciences and insights Gunnard Johnson said in a blog post announcing the two new partners that Pinterest has averaged 90 percent viewability for its in-application ads since teaming up with Moat, compared with…

One in 10 local publishers don’t have a website and many aren’t present on Facebook. Google also holds inordinate power over their survival, as do the slow load rates of mobile apps.

HuffPost relaunched its lifestyle site today to offer a “no BS guide to modern life,” said HuffPost editor in chief Lydia Polgreen. The tone of lifestyle websites, Polgreen said, tends to make people feel bad about their lives–from their weight being wrong to not being financially successful enough. After embarking on its Listen to America…