Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a partnership with 20th Century Fox Television. Buffy star Sarah Michelle Gellar broke the news in a promotional video on…
YouTube Stories Is Now Available to Creators With Over 10,000 Subscribers
Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all eligible creators with 10,000 or more subscribers. YouTube began testing Reels, its entry into the stories fray, in November 2017. The…
Cars.com Is the Latest to Take Digital Media Buying—Including Programmatic—In-House
Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid social, typical display work, digital and programmatic buying, according to Jenny Chan, senior director of consumer marketing management and reporting at Cars.com. That work was…
How Bonobos Reinforces Its Startup Culture on Cyber Monday
“Live from New York, It’s Chaturday Night Live!” At Bonobos’ New York headquarters on Cyber Monday, the clothing company tipped its cap to SNL during a sketch at its eighth annual Cyber Monday all-hands event that it cheekily calls “Ninjapalooza.” Ninjapalooza is more than just a corporate meeting. It is a way for the menswear…
New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad
New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot into a shorter ad. The company, which served as the official footwear and apparel sponsor for the New York Road Runners for the…
Why Trump + Shale = Volatile Oil Prices
Data Is Helping Creatives Find New Sources for Innovation and Design
Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow. And creative professionals are taking notice. Based on a survey conducted last year, more than half of creatives say that at least 75 percent…
Houston Rockets, Milwaukee Bucks, Philadelphia 76ers Fast Break on Social in November
The Houston Rockets and Milwaukee Bucks continued to lead National Basketball Association teams in growth on Facebook and Twitter, respectively, in November, while the Philadelphia 76ers surged on Instagram. The Minnesota Timberwolves led Facebook in engagement for the month, according to social marketing firm Unmetric, while the 76ers paced Twitter and Instagram was topped by…
Stats of the Week, Tick-Tock Edition
It’s only been a week since Black Friday, yet it seems like it was a century ago. With all the big news from this week, it’s easy to forget that history has a way of not only repeating itself, but also providing blueprints on where to go. Time, as a wise man once said, is…
The Victoria’s Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance
On Sunday night, CBS will air Victoria’s Secret’s annual fashion show. The event, which was taped in November in New York, is the lingerie brand’s yearly pinnacle. Since its first iteration in 1995, then a relatively small untelevised affair at the Plaza Hotel, the show has grown astronomically. With bedazzled bras, massive angel wings and…