Audi’s Super Bowl Ad Will Bring Your Dreams Crashing Back Down to Earth, Touts Electric Car

Prepare for the unexpected in Audi’s 2019 Super Bowl spot. The 60-second spot (Audi’s 10th ad in the Super Bowl) is slated to run during the second quarter of the game. Venables Bell & Partners is behind the creative for “Cashew.” “The biggest night in football offers a national platform to share our commitment to…

‘Influencers Are The New Publishers’: Barstool Sports CEO Erika Nardini

Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring NFL Commissioner Roger Goodell wearing a clown nose. It’s a blatant sign of disrespect, and a popular way for people to signal their opinion of the unpopular NFL exec, particularly after he makes a controversialContinue reading »

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Survey Data Proves Just How Foolishly the Super Bowl Makes Us Behave

The funny thing about traditions is that, the longer they endure, the harder it is to see just how strange some of them really are. There’s probably no better example of this maxim than the Super Bowl, which well north of 100 million of us will be watching on Sunday evening. Even though many of…

Unmetric: The Golden Knights and Maple Leafs Had Strong Social Showings in January

The Vegas Golden Knights dominated Facebook and Twitter among National Hockey League teams in January, while Instagram was the domain of the Toronto Maple Leafs, according to social marketing firm Unmetric. The second-year club led Facebook and Twitter in growth and engagement for the month, also topping Twitter in likes and comments. Meanwhile, the Maple…

Nintendo’s Switch Drives Strong Results

Nintendo said it sold more than nine million units of its Switch console in a strong final quarter of 2018 but forecast weaker performance to begin this year, surprising analysts who said the outlook might be too conservative.