Discovery Inc., the biggest remaining major media company without an OTT strategy, has finalized its direct-to-consumer plans. As part of huge new 10-year content partnership with BBC Studios, Discovery will create a global streaming service, which it said will launch “by 2020,” featuring its own programming library, original content and what Discovery calls “experiences and…
How Brands Are Celebrating April Fools’ Day 2019
Google Netherlands Finally Lets You Talk to Your Tulips We all know Google Translate is a powerful and useful tool, but clearly the service is only scratching the surface of its potential by translating human language. Now, thanks to Google Netherlands, the Google Tulip app will help you talk to your favorite flower and also…
Burger King’s Meatless Whopper Debuts on April 1, Turning Doubt Into a Marketing Tactic
Burger King is punking us, yet again. Or is it? The fast-food giant, known for April Fools’ Day stunts like the chocolate Whopper and the in-home ordering kiosk, busts out a Whopper today that contains no actual hamburger meat. That’s right, it’s “100 percent Whopper, 0 percent beef” and, according to the brand, nearly impossible…
Dilbert by Scott Adams for April 01, 2019
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