Two-and-a-half months after Disney assumed full operational control over Hulu, the first organizational change is about to hit the streaming service. Disney announced today it is integrating development of Hulu’s original scripted drama and comedy programming into its own TV team. As part of that restructuring, Craig Erwich, Hulu’s svp of scripted originals, will report…
Media Buyers Don’t Really Care That Bustle Digital Group Isn’t Relaunching Gawker Right Now
Gawker.com has a certain je ne sais quoi that makes it unappealing for media buyers. After reports this week about how the Bustle Digital Group-owned site has lost its steam in what was supposed to be its rise-of-the-phoenix moment, media buyers tell Adweek that while they were personally interested in seeing what a revitalized, albeit…
How Dungeons & Dragons Is Finding New Life on Twitch and Beyond
What started out as a niche storytelling adventure in 1974 has now been experienced by more than 40 million people worldwide. The fantasy role-playing game Dungeons & Dragons has leapt from tabletop boards to video games, livestreaming and now a convention of devotees. Adweek got to experience the D&D phenomenon first hand earlier this summer…
L’Oréal Is Bringing Beauty Online With the Help of Augmented Reality and AI
Testing products is a quintessential element of the beauty buying experience. There’s a reason the shelves at Sephora are lined with tester tubes, after all. But up until recently, the bulk of that trying-out experience has occurred in person, in brick and mortar retail locations. L’Or?al wants to change that. The beauty giant, which owns…
Hawley Aims To End ‘Social Media Addiction’ – And Other Anti-Big Tech Bills On The Boil
Lawmakers are crusading against big tech in bill after bill, and none seemingly more so than Sen. Josh Hawley, R-Mo. At age 39, Hawley is the youngest senator in Congress, and he’s the author of numerous bills that aim to loosen large technology platforms’ grip on power. The most recent bill, called the Social Media… Continue reading »
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One Snapchatter’s Virtual Jack in the Box Burger May Become an Actual Burger
Fast-food chain Jack in the Box is serving up augmented reality burgers through Aug. 18 thanks to its partnership with Snapchat. Snapchat users can unlock a special Jack in the Box lens that enables them to customize their virtual burgers with a variety of options, such as toppings including tacos, curly fries and onion rings….
An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans
As esports continues to grow from a subculture to the mainstream, one New York City organization is combining gamer branding with streetwear. Andbox–a new esports organization that hosts the city’s esports teams, watch parties and competitions for the popular games Overwatch and Call of Duty–has collaborated with the agency Mother Design and the fashion brand…
Rockets of Awesome Created a ‘Shared Shopping Experience’ for Parents and Kids With First Pop-Up Shop
As other kid clothing retailers tumble and close up shop, Rockets of Awesome is opening its first pop-up in New York just in time for back-to-school season. The store, at 133 Fifth Ave. in Manhattan’s Flatiron District, will run from Aug. 8 until sometime in September or October 2019. In addition to selling the direct-to-consumer…
In the Wake of Hurricanes, Crisis Investors See Opportunity | WSJ
Snapchat Just Added a Self-Service Video Ad Creation Tool
Snapchat added to its arsenal of self-service advertiser tools with Wednesday’s rollout of Instant Create, giving brands a quick way to create vertical video ads for its platform. Brands can go to Snapchat Ads Manager and select their objective, choosing between web visits, application installs and app visits. After designing their creative and importing and/or…