What CMOs Need to Know About Synthesizing Ad Tech and Mar Tech

According to the latest Gartner CMO Spend Survey, companies are spending nearly one-third (29%) of their marketing budgets on mar tech–up from 22% in 2017–with 9% of participating CMOs claiming that “marketing innovation” will be a key part of their practice in 2019. If the numbers suggest a shift toward a more data-led practice, Ewan…

Inside Discovery’s Restoration of the Iconic Brady Bunch Home

After his company, the former Discovery Communications, bought Scripps Networks Interactive in March 2018, David Zaslav immediately began looking for ways to make a big splash and “supersize” the audience for HGTV and the other networks in his expanded portfolio. During an early meeting with his new management team, the Discovery Inc. chairman and CEO…

Infographic: What Brick-and-Mortar Shoppers Care About Most

Brick-and-mortar shoppers are pretty evenly distributed across generations, but there are some key demographics that stand out, according to new research from consumer intelligence company Resonate. Families with a combined income of $25,000 to $50,000 a year account for 25% of brick-and-mortar shoppers, making them the largest group, followed by those earning $50,000 to $75,000…

How These 3 Skincare Brands Are Refocusing the Industry Around Self-Care

A trip to the spa is many things–relaxing and rejuvenating, but also expensive and time-consuming. A number of new skincare concepts want to remedy this. Over the past half-decade, disruptors like Glowbar, Heyday and Skin Laundry have all opened their doors, first in New York and later expanding to cities like Los Angeles, Miami and…

Why Advertisers Need to Put the Focus Back on Their Clients and Marketing Outcomes

In 1960, Harvard Business School professor Theodore Levitt launched the age of modern marketing with a Harvard Business Review article where he wove a powerful argument, saying that companies should stop defining themselves by what they produced and instead reorient themselves toward customer needs. Using the decline of the U.S. railroad industry as an example,…

NEW RULE: Your SUCCESS Is Now Predicated on How HAPPY You Are | DailyVee 574

NEW RULE: Your SUCCESS Is Now Predicated on How HAPPY You Are | DailyVee 574
The conversation around what success looks like needs to be changed. Too many people have decided that success is strictly a reflection of someone’s financial prosperity and has nothing to do with how they got there or how happy they are doing their job for a living. It is so much more important to Gary that you are happy every day that he believes most people would be much better off taking a pay cut from the job they hate and instead pursuing what they actually love.

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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What a Clean Room Means for Amazon Advertising

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior–and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Amazon had no on-the-record comment. However, Price Glomski, evp of emerging commerce…