‘Martinez News-Gazette’ Shutters After 161 Years

One of California’s oldest newspapers, the ‘Martinez News-Gazette’ covered the city east of San Francisco. It served he county seat of Contra Costa.

Facebook Ad Prices Climb, Advertisers Keep Buying

TV networks have been in this mode (kind of) for decades. Facebook has a different problem. For many, it has to do with stewardship of existing advertising inventory.

Analysts Share 5 Retail Predictions for What We Can Expect in 2020

This upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry? As a new year approaches, we asked analysts what they expect to see from retailers in 2020. Their responses run the…

Media Execs Look Ahead to the Biggest Stories of 2020

As publishers and consumers head into 2020, many media execs are expecting to be covering the U.S. presidential election, among many other topics. We asked top officials at publishers which story they’re expecting to be at the forefront of their brands in the new year. Responses have been condensed and edited for clarity. David Haskell,…

Volkswagen Bids Final Farewell to Beloved Beetle

With just hours left until the new year, Volkswagen is saying one last goodbye to its classic car via an elaborate send-off in Times Square. Created by Johannes Leonardo, the animated film “The Last Mile” will run on three screens in New York’s epicenter during New Year’s Eve festivities. Additionally, it will air on NBC,…

The Year To Come In Online Data And Identity

2019 brought a tsunami of change to data-driven advertising. And those changes have overflowed into other part of businesses and the economy, as regulators scrutinize the world of digital advertising. Facebook gave the boot to third-party data suppliers. And in 2020, Google says it will make good on a long-held promise to revoke its advertisingContinue reading »

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For Media Companies, 2020 Will Be Determined By The Choices They Make Now

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expenseContinue reading »

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