McDonald’s, Chrissy Teigen, John Legend Join Forces to Back Ronald McDonald House Charities

McDonald’s, Chrissy Teigen and John Legend teamed up on a social challenge to drive awareness of and support for nonprofit Ronald McDonald House Charities. The nonprofit has helped families with sick and injured children for over four decades by providing resources and helping them stay together during treatment. When someone posts the RMHC hears on…

Popeyes Hopes to Drive Tourism to Guadalajara With Chicken Sandwich Bait

Forget that there’s a pandemic and that it’s really not a good idea to travel. Guadalajara, Mexico is tempting hungry hordes to flood the city in search of the now world-famous chicken sandwich from Popeyes. In a short stylish video, scenes of the city are shown, from the neoclassical architecture to the cobblestone streets to…

Instagram to Begin Testing Fundraisers Directly Within Feed

Instagram will begin testing a way for users to create and share fundraisers for nonprofits directly within feed. People will be able to link to any eligible nonprofit directly within feed posts. This provides a long-term option for these efforts, as Instagram’s current tools only work in Instagram Stories and Instagram Live, giving these posts…

Could Reishi Be the Leather Alternative Luxury Embraces?

If eliminating fur from your wardrobe is the sartorial equivalent of giving up red meat, then perhaps ridding a closet of leather is comparable with going vegan. One requires only a minor stylistic shift; the other forces a person to swear off near-entire categories of apparel and accessories. Leather is ubiquitous, and difficult to avoid,…

Santa Decides ‘You’ve Been Good Enough’ for 2020 in Virgin Hotels’ Forgiving Ads

Sketchy behavior, bordering on the completely inappropriate, might’ve earned you a lump of coal in your holiday stocking in years past. Cases in point: lying to your roommate to get some alone time or, on the more extreme end, faking a wedding just to rack up the gifts. But since this is 2020, many sins…

Why You Should Stop Using Industry Buzzwords

Here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore. Does the following sound familiar? Client: Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent learnings. Consultant: Well, it sounds like he took it to the next level…

Why Carmakers Are Getting Into Podcasts and Audio Marketing

The first song ever to be described as “rock ‘n rock” wasn’t about geopolitical strife or peace and love. It was about an Oldsmobile. With lyrics like “V8 motor and this modern design / Black convertible top and the gals don’t mind / Sportin’ with me, ridin’ all around town for joy,” Rocket 88, which…

TikTok Brings Back Small Gestures in a Big Way for the Holiday Season

TikTok kicked off a new edition of its Small Gestures initiative for the holiday season. The video creation platform debuted Small Gestures in April, teaming up with some of its brand partners to enable people to use the feature up to three times apiece to send free small gifts to friends and loved ones and…