With Prebid At The Foundation, Industry Collaboration Is Key To Unlock The Future Of CTV
This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on… Continue reading »
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Media ‘Planning’? Really?
Media campaigns can no longer be managed sequentially. But they absolutely do need to be managed — every day, relentlessly, across dozens of channels.
Vote for 2020’s Top Ads; 2021 Marketing Trends to Watch: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. What Were 2020’s Best Marketing Moments? Cast Your Votes The…
Prebid’s New ID Gives Publishers Much-Needed Control Over Their Data
Prebid and Epsilon are teaming to introduce SharedID, an ID product to replace dwindling third-party cookies, but one that aims to put control in the hands of publishers. The identifier combines Epsilon’s PubCommon ID, which is based on publisher first-party data, with the sharedid.org ID, which is based on third-party cookies. While it still partially…
WhatsApp Adds Wallpaper Options, Enhances Sticker Search
WhatsApp detailed new features it will begin releasing this week: improvements to wallpapers, a new way to search stickers and the rollout of the Together at Home sticker pack from the World Health Organization as an animated sticker pack. The Facebook-owned messaging application introduced custom chat wallpapers, enabling users to make their chats personal and…
Nike Just Does It With Top Ad on YouTube in 2020
YouTube revealed its top ads, videos, creators, breakout creators and music videos for 2020. The Google-owned video site said in an email, “YouTube’s top trending lists reflect how the world changed and how creators quickly adapted to this change. From living room workouts to at-home haircuts, virtual graduation ceremonies to serious conversations, this year, people…