For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future

When Tim Ellis arrived at the NFL as its CMO in 2018, his plans were ambitious and the path was clear. Embracing what Ellis calls a “helmets off” strategy, the focus was not just on elite athleticism but players’ contributions as human beings, getting them closer to fans. He also sought growth and transformation–but it…

Facebook Oversight Board Begins Accepting Public Comments on Donald Trump’s Suspension

If you have an opinion on Facebook’s decision to indefinitely suspend the Facebook and Instagram accounts of former President Donald Trump–and really, who doesn’t?–you can now share your thoughts with the social network’s independent content oversight board, which is reviewing the case. The oversight board said Friday that public feedback can be submitted via this…

Twitter Just Created a Custom Font to Better Reflect Its Brand Identity

Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection. Leslie Berland, Twitter’s CMO, announced the company’s brand refresh in a Twitter thread this week, sharing that the goal is to accurately illustrate the depth of conversations happening on the platform through imagery and typography. As always, we…