Month: February 2021

As retailers explore the opportunity presented by launching a media arm and publishers eye digital shopping malls, it’s clear that media and commerce will continue to converge. On this week’s episode of Yeah, That’s Probably an Ad, hosts David Griner and Ko Im are joined by Adweek’s commerce editor Lisa Lacy and media editor Lucinda…

When your name is Chance the Rapper, it’s pretty much a given that one of your favorite parts of your job is performing in front of an energetic crowd. But the Grammy-winning musician has been denied that opportunity since the pandemic first hit a year ago. In nine years, he had gone from writing raps…

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting creative director Jerome Jones and a print ad he created that still holds a special place in his heart, even decades after its run. “The Look” campaign…

Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we’re spotlighting creative director Monty Browne and a campaign he recently worked on for AT&T. The “Selfless Selfie” encouraged people to post a photo of themselves in one of…

Non-fungible tokens provide a way to invest in and own digital imagery. But is it just another crypto fad—or the future of intangible art?