Month: April 2021

Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms. Tackling the topic of how overtaxed mothers are during the pandemic, the company is offering an open application process for the role, advertising it via…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In today’s installment, Roblox’s Christina Wootton shares how eco-conscious consumer trends can shape the future of the fashion industry. The challenge Sustainability is becoming a high priority for brands across the…

The Interactive Advertising Bureau (IAB) NewFronts presentation’s tagline for 2021 is intended to hit a little close to home. The tagline–“Living the Stream”–pays homage to the digital video boom that has only intensified over the course of the Covid-19 pandemic, which pushed consumers to watch more programming than ever before. But, it’s also a knowing…

Asian American and Pacific Islander Heritage Month kicks off Saturday (May 1), and TikTok is already prepared with features, programming and other ways to highlight API creators and small businesses on its platform. TikTok also revealed the 15 members of its inaugural API TikTok Trailblazers list, recognized and nominated for their passion and dedication to…

The always nebulous question of a brand’s value could soon be measured and debated in a court case being brought by Virgin Group, which now aims to prove that the overall brand equity has not receded within the last year. The Virgin brand, and that of its founder, Richard Branson, has been one of the…

As Earth Month comes to a close, some companies are taking one last opportunity to cement their stance on sustainability. FedEx is going a step further by gifting the planet more than a promise, but an actual plan that has been in motion for years. To help with this particular delivery, the courier company is…

As the industry scrambles to find ways to target and measure audiences without third-party cookies, publishers like the Guardian are proving their digital ad campaigns work by investing in brand metrics, diverting reliance away from click-through rates as a marker of success. And it’s driving results for advertisers. Over the last three months, the publisher…

Like a lot of companies, a year ago Washington Post Live pivoted from in-person events to virtual interviews in response to the pandemic. But what began as a workaround solution has evolved into a successful standalone product, and is delivering better results for some advertiser clients than in-person events. The 22-person Washington Post Live team…

If you missed Mediaweek earlier this month, this is your one-stop shop for all of the insightful, thought-provoking, forward-looking discussions tailored to the ever-transforming media industry. Mediaweek is the reimagined Adweek brand focused on the evolution of the media buying and planning community, which sees players ranging from brands to platforms to agencies. Our first…

Ad-tech veteran Neal Richter has joined Amazon as director, advertising science for its demand-side platform (DSP). Richter previously spent nearly two years at video ad platform SpotX as the company’s chief scientist. At Amazon, Richter will help build ad products across all formats, including the fast-growing streaming video and audio spaces. For example, Amazon recently…