IAS Goes Public In Bid To Retain Competitive Edge
Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million… Continue reading »
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This Story of Gay Farmers Kicks Off a Docuseries About Diverse Heroes in Agriculture
The world of agriculture still has some work to do when it comes to diversity, but the industry is changing all the time. Many are recognizing the need for a greater push for inclusion. With this in mind, Corteva Agriscience and agency Ogilvy are launching “The Heart of the Farm,” a series of short documentaries…
Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
In a content partnership representing the ultimate synergy, place-based digital ad-supported electric vehicle charging stations network Volta has struck a deal to feed Bloomberg Media’s “air pollution
scoreboard” data and graphics on its charging station screens.
scoreboard” data and graphics on its charging station screens.
Ad Tech’s IPO Frenzy Gathers Pace
For the third straight week companies providing everything from specialist mobile services, performance-measurement and content recommendations have gone public or filed the paperwork to do so. Ad-tech company Integral Ad Science and discovery platform Taboola each listed on the Nasdaq today, just 24 hours after IronSource debuted on the New York Stock Exchange at an…
This Intricate AR Sculpture Warns of the Dangers of Climate Change
As augmented reality has gained traction as a tool for retailers and brands during the pandemic, artists have also begun to explore its potential as a storytelling medium for fine art. One such foray was a recent collaboration between artist Dustin Yellin, Droga5 and the National Wildlife Federation, which seeks to portray the dystopian ravages…
Remotely Riding the ‘Red Ocean’ of Tactical Shooter Games With Riot
Considering the fact that many people recently found themselves with free time and a desire to escape reality, you might think it’d be easy to launch a new video game during the shutdown that accompanied the COVID-19 pandemic. But Riot Games’ Nikki Lewis and Casey Clough will be the first to tell you that this…
Twitch Creator TimTheTatman Creates His Own Mix of Sour Patch Kids
Streaming platform Twitch teamed up with beverage, candy and food giant Mondel?z International on a limited-edition custom mix of Sour Patch Kids candy featuring popular Twitch creator TimTheTatman. The collaboration, put in place with agency Spark Foundry, marks the largest initiative to date between Sour Patch Kids and Twitch, the largest Twitch campaign of any…
Angel City FC Reveals Its New Logo Ahead of the 2022 Season
Angel City Football Club (ACFC), the first-ever majority female-owned soccer team in the world, has launched its new logo ahead of the 2022 season. ACFC revealed the new look in a rousing two-minute anthem video titled “Our House: Our Anthem.” Having chosen its official colors–Armour, Sol Rosa and Asphalt–the organization asked eight different artists to…
‘Your Home Is Your Dressing Room’: How Influencers Help Consumers Craft Their Closets
“Before they were called influencers, we just called them bloggers,” Raissa Gerona said early in her conversation with Lisa Lacy for Adweek’s Social Media Week L.A. summit. Gerona is the chief brand officer of the clothing company Revolve. She then drew a straight line from the original influencer platform–magazines–to blogs, then to Facebook and now…