Dilbert by Scott Adams for Thu, 01 Jul 2021
Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. While many have expressed relief at Google’s decision to delay the expiration date for third-party cookies, the good news comes with a tinge of frustration for advertisers and agencies who had moved aggressively to alternative IDs. In addition… Continue reading »
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Euronews Wants its 150 Million Audience to Think Critically and be Opinionated
International news broadcaster Euronews has begun a marketing campaign to highlight its impartial reporting and commitment to critical thinking in its content delivery. The news station, which launched in Lyon in 1993, runs across 160 countries and claims to be available in over 400 million homes, reaching 150 million people a month through its TV…
Oregon’s Buckled Roads and Melted Cables Are Warning Signs
Highways and rail lines in the Pacific Northwest were built for a cooler climate. But the heat wave proved that extreme weather is becoming more common.
Fresh Fashion: British Designer Casely-Hayford and Samsung Create Ready-to-Wear Collection Inspired by Fridges
Ever open your fridge to look for a snack, and find some outfit inspiration instead? That’s probably an unlikely scenario, but Samsung U.K. has done just that with a fashion collection inspired by its new Bespoke Refrigerator range. The brand partnered with British designer Charlie Casely-Hayford to create the limited-edition collection, while Ketchum London developed…
Here’s a Peek Under the Plastic of Natural Light’s Record-Breaking Water Slide
If all goes according to plan today, a bit of history (both the sporting and the marketing kind) will be made on a grassy slope in Davis, West Virginia. Preparation has been going on for weeks–a mix of public relations, event planning and no small amount of physical engineering. After all, when a company sets…
Ad Tech’s Targeting Revolution Will be Televised
Unified ID 2.0, a new-age digital advertising identifier, is coming to television, a medium that’s searching for new ways to win advertisers and viewers. The $70 billion TV industry has been steadily losing share to digital platforms like YouTube and streaming services like Netflix. As viewers flee cable for digital alternatives, so too are advertisers….
Rewatch Adweek’s Fourth Annual Elevate: Experiential and Creativity Summit
On June 17 Elevate: Experiential and Creativity rounded out the second annual Adweek at Home summit. Attendees heard marketing experts share the secrets of successful engagement, measurable results, flexible production and creating unforgettable experiences. Featured speakers included Leo Burnett’s Chaka Sobhani, one of this year’s Creative 100 honorees, Adobe’s John Travis and Best-selling author Jonny…
Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
Just as important, a significant percentage of consumers are coming back to experience live marketing experiences.