Young Marketers Want Ad Agencies to Cut Ties With Big Oil

Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request for ad agencies: Break up with Big Oil. Top line In an open letter written by activist group Clean Creatives with 71 initial signatories, the “advertising and PR leaders of tomorrow” laid out an argument…

Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February

Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on August 20, only impacted iPhone 12 users that were using the Facebook app. Instagram users and Audience Network partner appsContinue reading »

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