In early 2020, as we realized the Covid-19 pandemic and its colossal impact would not be short-lived, it was natural to wonder how our world of media, advertising and brand would be impacted. Naturally, many initial conversations centered around canceled launches and events or delayed content partnerships and campaigns. As the initial dust settled, the…
The New York Times’ CEO Meredith Levien on Balancing News and Lifestyle Products
What comes up must go down. When Covid-19 hit, publishers of all stripes saw historic traffic highs translate to historic subscription highs. Not all of them could be kept. The New York Times CEO Meredith Kopit Levien, Adweek’s Publishing Executive of the Year, explains that, after a year of historical subscription growth, some churn is…