Luxury retailer Saks teamed up with Yahoo Creative Studios on an interactive augmented reality selfie filter for Instagram. People visiting the Saks Instagram account can access the filter, which brings them to a Saks-inspired virtual holiday world with three different options. Saks/Yahoo A glam filter with sparkle enhancements adorns users with accessories and invites them…
Gallery Media Group Is on Pace to Generate $50 Million in Revenue
Gallery Media Group, which houses the titles PureWow and one37PM, is on track to generate $50 million in revenue by the end of the year, according to CEO Ryan Harwood. PureWow, in particular, has spurred growth thanks to significant gains in both revenue and traffic over the last year, according to data from Comscore and…
Marketing Spending Rebounds, Poised For Sustained Growth
A PQ Media forecast cautions “variables” like the Omicron variant and global inflation could stifle growth.
More Companies Offer Fertility Benefits. It’s Only the Beginning
Employer support for staff who wish to freeze their eggs has great potential—but broader support for parents still lags behind.
These Startups Deliver Groceries Fast—Without Gig Workers
Facing a tight labor market and even tighter schedules, some companies are hiring employees, with benefits.
British Supermarket Chain’s Christmas Clothing Ad Surprises With LGBTQ+ Subculture Celebration
As the Christmas party season has begun, British supermarket chain Asda has released its first standalone campaign to promote the partywear from its clothing line George, which aims to loudly and confidently celebrate LGBTQ+ counter-culture. Created by Impero, which worked with the clothing brand on its “Back to School” campaign earlier this year, the new…
Social Confidential: Slim Jim on the Power of Meat, Memes and Community
For the latest episode of Social Confidential, Adweek’s Jess Zafarris is joined by Evan Weissbrot, president of agency 180 New York, and Amy Morgan, brand communications manager at Conagra Brands, the strategic minds behind Slim Jim’s meme-fueled, brilliantly chaotic social media presence. Evan and Amy explain how the brand tapped into the creativity of a…
A&W Flips the Celebrity Meal Script, Making Its Workers the Stars
McDonald’s has its much-ballyhooed Mariah Menu, along with previous blockbuster Travis Scott and BTS collaborations. Popeyes, meanwhile, has a new endorser and franchisee in Megan Thee Stallion, Tim Hortons snagged Justin Bieber for a self-referential line of breakfast treats, and Dunkin’ drink The Charli was crafted with TikTok star Charli D’Amelio. But smaller fast food…
YouTube Reveals Its Best of 2021 Lists
YouTube began to put a bow on 2021 by sharing its top 10 lists of top ads, trending videos, top creators, top YouTube Shorts creators, top music videos and breakout creators for the year. The top 10 ads in the U.S. this year were: Amazon: Alexa’s Body T-Mobile: #TheGOATin5G HBO Max: Justice League (Official Trailer)…