Univision and Mexico’s Televisa–two of the biggest Spanish-language media companies in North America–announced the completion of their landmark $4.8 billion merger on Monday. Univision and Televisa will henceforth be known as TelevisaUnivision, Inc., now the world’s leading Spanish-language media and content company. Univision CEO Wade Davis assumes the role of CEO of TelevisaUnivision, Inc. “The…
Sony Buys Bungie for $3.6 Billion as Gaming Arms Race Heats Up
Sony is buying video game developer Bungie for $3.6 billion as the PlayStation Studio owner moves to counter its rivals as independent producers are caught in what appears to be a burgeoning wave of industry consolidation. Sony’s offer comes nearly two weeks after competitor Microsoft purchased Activision Blizzard for $68.7 billion to shore up its…
Rémy Martin Wants You to Taste Excellence in Glitzy Chinese New Year Campaign
The Chinese New Year is often celebrated by eating foods representing wealth, health and luck. R?my Martin XO is adding itself to the mix with a Chinese campaign positioning the cognac brand as a taste of excellence that can be used to celebrate success. Developed by Fred & Farid Shanghai, the 60-second “Excellence Takes Time,…
How Cannabis Brand Kiva Turned a Supply Chain Snafu Into Artful Marketing
The twin shipping ports of Los Angeles and Long Beach made national news late last year, becoming the poster children for nearly everything that was wrong with the country’s broken supply chain. Few people might have suspected at the time that the historic consumer-goods gridlock would inspire an artful piece of marketing. But on products…
Adweek Podcast: Silence Can Be Golden for Brands on Social
In social media marketing, where’s the line between being topical and embarrassing your brand? Looking back on some recent examples, Adweek reporter Emmy Liederman joins Yeah, That’s Probably an Ad co-hosts David Griner and Shannon Miller to discuss corporate cringe and how it can undercut your social strategy. Stream the new episode below, listen and…
The Olympics Shut Down a North Face Store, So They Opened an Extreme Pop-Up
After its shop at the Genting Ski Resort outside Beijing was closed for the Winter Olympics, outdoor gear brand The North Face opened what it called “the coldest pop-up store.” Located “really in the middle of nowhere,” per a spokesperson for creative agency Fred and Farid Shanghai, the pop-up was open for a week in…
IMAX’s Denny Tu on Embracing What Makes You Different Over Achievements
After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer–a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations. “It’s a job that…
Unilever’s Investor Backlash Illustrates the Need for Responsible Capitalism
One of Unilever’s largest investors recently broke rank, publishing a letter that expressed strong dissatisfaction at the Purposeful Brands strategy Unilever has been spearheading since establishing the Unilever Sustainable Living Plan (USLP) back in 2010. In the letter, Terry Smith, the founder of Fundsmith–a top-10 shareholder in the FMCG giant–poked fun at the company’s “ludicrous”…
NBC Sports Ad Sales Chief Dan Lovinger Shifts to Olympics-Centric Role
NBC Sports ad sales chief Dan Lovinger has devoted much of his attention over the past two years to selling advertising for NBCUniversal’s Olympic Games in Tokyo and Beijing–and he’ll now be focusing full-time on that part of the job. Lovinger has been promoted to president, NBC advertising sales and partnerships, and will step into…