Shell Follows BP by Withdrawing From Russia as Ukraine Invasion Intensifies

Shell Oil is abandoning its energy deal with Russia’s primary energy company as Western leaders take a united stance against the country’s military attack on Ukraine. The Houston-based energy company said it would exit its joint ventures with Russian energy conglomerate Gazprom and its subsidiaries on Monday. Shell’s announcement came a day after BP said…

Why Marketers Should Care About The Latest Transatlantic Data Deal

The constant tug-of-war between the U.S. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. While the eventual outcome may not be as drastic as Meta having to pull its services in Europe, marketers should still be clued up about the latest transatlantic data deal….

The Cost of Progress Beyond Performance

As this series comes to a close, the desire to be aspirational–inspirational, even–rings hollow. For many, Black History Month is little more than an opportunity to misappropriate and exploit Black culture for financial or reputational benefit–often both. It’s a performative gesture for people, companies and institutions who otherwise ignore Black people, and our cries for…

With Its blu. Data Platform, Horizon Media and Hershey’s Embark on the ‘Next Wave’ of Client Work

Last year, U.S.-based independent media agency Horizon Media walked away with The Hershey Company’s U.S. media business at the end of a six-month media review. One key to winning the business? Horizon’s proprietary data platform, blu. Hershey’s invited every holding company to participate in the review, according to Charlie Chappell, vp of media at Hershey’s….

Dollar Shave Club Answers the Prayers of Shy Poopers Everywhere

Are you a shy pooper? As in, do you shudder at the thought of having to poop within earshot of anyone? If so, razor brand Dollar Shave Club has a solution. In what could be eventually revealed as an April Fools’ Day prank, Dollar Shave Club announced it is developing a “brown noise machine.” Instead…