Month: March 2022

By Greg Sobiech, CEO & Founder, DELVE When first-party data became the center of every marketing conversation, every CMO I talk to started asking the same questions: How do I achieve return on marketing investment in a cookieless world? How do I navigate evolving data governance and privacy concerns and meet customer expectations for hyper-personalized… Continue reading »

The post Think Strategically, Start Tactically: How CMOs Can Lead Marketing Transformation With First-Party Data appeared first on AdExchanger.

One of the most important things I’ve done as an executive is to relentlessly focus on understanding the customer, even beyond traditional research. As a CMO, I put time on my calendar to read my company’s reviews once a week and meet with customers any chance I get. When I led a product team, I…

As Russia’s invasion of Ukraine plays out online, the platform’s design and algorithm prove ideal for the messiness of war—but a nightmare for the truth.

Today, Audacy is launching a digital audience network where advertisers can target audiences with audio spot ads by segments across a variety of digital audio programs rather than just by the show. The audio content company, formerly known as Entercom before a rebrand last year–and parent company to podcasts like Pod Save America, Fly on…

What comes to mind when you think of a classic? The Mona Lisa. A Beatles song. The novels of Charles Dickens. McDonald’s likely doesn’t fall into that category for most people, but an ad campaign attempts to elevate the brand into the realm of the timeless. DDB Athens created a series of ads that inserts…

Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often underestimate how much their customers care about privacy, says Tasso Argyros, CEO and founder of customer data platform ActionIQ, on this week’s episode of AdExchanger Talks. The majority of consumers (55%) say that data protection… Continue reading »

The post Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros appeared first on AdExchanger.

The Ukraine story is so multifaceted that it cries out for long-form coverage — not only on cable but on the legacy broadcast networks too.

After 15 years as a marketing executive, Michael Tennant found himself at a crossroads. Even with a successful career working with brands like Coca-Cola, MTV and Procter & Gamble, Tennant experienced hitting an emotional rock bottom. He would end up finding his calling with the founding of Curiosity Lab, a product, content and consulting agency…

Your marketing success is in large part dependent on your tools. If you’re using bad ad tech, you’re going to get subpar results, regardless of how good your product is or how much you know about your audience. For multicultural marketers, being able to rely on high quality ad tech that can help you identify…