The Kardashian clan returns to TV April 14 less than a year after they departed last June from E!, their long-time home.
Trump’s Marketing Strategy For 2024: Are Voters Tiring Of The Act?
Some early indications of a 2024 Presidential marketing strategy don’t look healthy for the former President.
Google Updates Search, News To Help Users Evaluate Sources’ Credibility
Google expands efforts to fight misinformation with a new label about “highly cited” sources and an enhancement of its alerts regarding “rapidly evolving topics.”
Problems Persist With Google’s Privacy Sandbox Proposals as Trials Open
The ad industry will finally be able to test three proposals in Privacy Sandbox–Google’s latest paradigms for targeting, identity and measurement–the tech giant announced yesterday. Google has been promising trials of its new digital advertising tools since last year as it races to meet the 2023 cookie deprecation deadline. After several false starts, the industry…
Co-viewing On CTV Apps Slightly Outpaces Linear TV
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing score at 73.2% of the time, with TV
episodes at 54.8%.
episodes at 54.8%.
I Finally Reached Computing Nirvana. What Was It All For?
Breakfast, it turns out. The answer is breakfast.
Amazon Alexa Time Travels to the Wild West to Show How it Can Help Everyone—Even Cowboys
As the digital voice assistant category grows, Amazon Alexa has repeatedly traveled back in time to demonstrate the diverse ways it can be used in people’s everyday lives. Its latest ad, created again by U.K. agency Droga5 London, transports viewers to the Wild West, where two cowboys face off outside a saloon. In a scene…
How NFTs Are Helping Produce an Animated Series on Wrestling
Remember when Saturday morning cartoons were funded mostly to promote plastic action figures and sugary snacks on television? Well, with adult animated content and potentially future online content, that commercial strategy of how shows are promoted and produced could be set for a revolution that won’t be televised. The boom of the non-fungible token (NFT)…
Fools Rush In: The Funniest, Weirdest and Wildest Brand Stunts of April Fools’ Day 2022
April Fools’ Day is back. In 2020, consumers fairly explicitly communicated to brands that the second month of a global pandemic was really not the time to be Fools-ing around–and, for the most part, brands took the hint. We saw a few April Fools’ brand stunts the following year, mostly of the harmless and charmingly…
Get Ahead of the Trend as In-Person Events and Travel Return
This column was written aboard a very packed flight, during one of many upcoming business trips. It all feels kind of like 2019, which makes you wonder about the lessons and behaviors we’ve learned during the pandemic, some of which we quickly relinquished while others have stuck around. The sticky ones seem to tie back…