TikTok Reveals Its 2022 LGBTQ+ Trailblazers for its Pride Celebration

TikTok Tuesday unveiled its 2022 TikTok Pride Trailblazers, creators on the platform who influence their community through their content. Creators were chosen based on their creativity to drive awareness of issues and celebrate the LGBTQ+ community, according to TikTok. These creators come from multiple facets, such as DeAndre Brown (@imdrebrown), who gives comedic corporate advice…

Snapchat Rolls Out Shared Stories

Snapchat expanded upon its Custom Stories feature with last week’s introduction of Shared Stories. While Custom Stories enabled Snapchatters to create Stories and add friends to view them and contribute to them, Shared Stories takes that concept one step further, letting users who have been added to the group invite their friends to participate. Snap…

Hallmark Touts Nearly 100 Original Movies and Series in Upfront Push

Crown Media Family Networks is getting upfront and personal with marketers for 2022. Though in-person upfront events took place in May for the first time since 2019, Crown Media chose not to return to the Rainbow Room in Rockefeller Center for a presentation. Instead, the company decided to take a different approach, connecting with clients…

NHL Brings Back #StanleyTweets Twitter Initiative

With the puck about to drop on the National Hockey League Conference Finals, the league brought back its #StanleyTweets initiative on Twitter. Hockey fans can tweet about what winning a Stanley Cup would mean to them, via the @StanleyCup account through the end of the Stanley Cup Final, using the #StanleyTweets hashtag. 52 tweets will…

Adweek Podcast: Honoring AAPI Creative Talent in the Marketing Industry

On this week’s episode of Yeah, That’s Probably an Ad, creativity and inclusion editor Shannon Miller and community editor Luz Corona are joined by Bernice Chao, head of integrated creative at Zambezi and co-founder of Asians in Advertising, to discuss the creation of Adweek’s AAPI Creative Spotlight series, a daily celebration of Asian and Pacific…

To Dine For Podcast: Pauline Frommer, Co-president of FrommerMedia

On this week’s episode of To Dine For, host Kate Sullivan is joined by Pauline Frommer, one of the most iconic and well-respected names in travel. She is the co-president of FrommerMedia, editorial director of Frommer’s Guide Books and author of the best-selling book Frommer’s EasyGuide to New York City and Frommer’s New York City…

Microsoft UK’s CMO Paul Bolt Announces Departure

Microsoft U.K.’s chief marketing officer (CMO) Paul Bolt is set to leave the global technology and software business after six years. Bolt has held the position of CMO since July 2018 when he took over the post from Scott Allen, who became regional marketing and services leader. Bolt had joined the company in October 2016…

Owning It: Embracing Your AAPI Culture Inside the Workplace

Identification is just one layer of what it means to be a person of color. But proudly embracing one’s culture, traditions and heritage and sharing that unique perspective outwardly can oftentimes be a struggle and far more complex than what projected census numbers show. This is due to two factors: the individual’s own comfort level…