Month: June 2022

App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing the organics you can get becomes really important when there’s less efficiency in the user acquisition funnel,” said Dave Bell, CEO and co-founder… Continue reading »

The post Airship Gets Into App Store Optimization With The Acquisition Of Gummicube appeared first on AdExchanger.

How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn’t hurt. When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan….

A project from two agency veterans aimed at bringing more diversity to who participates in virtual worlds is teaming with metaverse platform The Sandbox to bring a new type of Pride celebration to the metaverse. The newly minted People of Crypto Lab announced this week that it is launching a hub within the virtual gaming…

It’s difficult to admit, but sometimes it’s hard to stop working. There’s always another email to send or report to skim or something you could be doing late into the evening to position yourself for a better start the next morning. Heineken wants the office workers of the world to reconsider this impulse. To provide…